Executive AT & T: BlackBerry Torch Less Success

BlackBerry Torch, smart phone with the latest superior advantages and RIM did not sell as expected, according to one executive said AT & T operator, Fred Devereux as Mobile Future Forward conference. Fred admitted he was surprised to see that markets look less enthusiastic about this product. However, a recent AT & T confirms BlackBerry sales are still dissatisfied with Torch, without giving details of the amount that has been sold.

Less successful BlackBerry Torch could have caused the right momentum and great interest for Android based phones, or it could just as with previous surveys, as well as a report from Nielsen that preach a lot of BlackBerry users who want to switch to an iPhone or an Androi.


BlackBerry Torch actually has advantages over other BlackBerry with OS 6.0, a combination of touchscreen and physical keyboard, as well as more memory, but has not been able to boost sales of these phones. Since the launch of the BlackBerry Torch, many observers also acknowledges the latest OS 6.0 is a big improvement, whereas many feel is still not enough to be compared with Android and iPhone smart phone 4.

Spread the news earlier this phone is only sold 150 thousand units in its first week, far different from the iPhone 4 sold 1.7 million units in the same duration. BlackBerry Torch initially priced at 199 dollars with a two-year contract, which eventually was reduced to 99 dollars with a contract to attract potential buyers.

Nielsen that preach a lot of BlackBerry users who want to switch to an iPhone or an Android phone.